Energia Viva: Bringing the Runway Home
On November 15th, as my new collection Energia Viva walks the runway at Vegas Fashion Week®, another dream I’ve held for years is coming to life: the official launch of ANDDRA’s e-commerce store on anddra.com.
For the first time, you’ll be able to experience the world of ANDDRA from anywhere in the world—exploring curated looks, discovering details up close, and securing pieces from the collection as they debut on the runway.
The Story Behind Energia Viva
Energia Viva means “living energy”, and that is exactly what this collection represents to me.
Every piece is designed to capture movement, emotion and inner power—the way fabric can almost vibrate with confidence when it’s cut and tailored just right. You’ll see:
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Sculpted silhouettes that celebrate the body without restricting it
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Textures like lace, embroidery and sheer layers that play with light and shadow
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Handcrafted details that feel intimate, personal and one-of-a-kind
Each look is made in Las Vegas using couture-inspired techniques and a made-to-measure mindset, continuing ANDDRA’s commitment to slow, intentional fashion.
Runway to Real Life
Launching the online store on the same night as the Designer Runway Presentation at Worre Studios is very intentional.
I don’t want Energia Viva to live only in photos or on the runway. I want you to be able to:
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Revisit your favorite looks from the show
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Explore close-up images of fabrics, embroidery and trim
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Read about the inspiration behind each design
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Request custom sizing or made-to-measure options
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Place orders directly, knowing each piece will be created specifically for you
This is about turning a runway moment into something you can actually wear, own and live in.
What You’ll Find on the New ANDDRA Shop
At launch, the Energia Viva collection will be the heart of the e-commerce experience, with:
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Key statement pieces from the runway
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Made-to-order styles available in standard sizing with customization options
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Editorial imagery and detail shots to show the craftsmanship up close
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Clear information on fabric, fit, production time and sustainability
As the brand grows, the shop will expand with future capsules, accessories and exclusive online pieces—but Energia Viva is where it all begins.
A New Chapter for ANDDRA
This e-commerce launch is more than a technical step—it’s a new chapter in how I connect with you.
Until now, so much of ANDDRA has existed in the studio, in fittings, and in private showings. Opening the online shop means:
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You can discover ANDDRA wherever you are
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You can follow the evolution of each collection in real time
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You can become part of this journey from the very first runway moment of Energia Viva
I’m grateful for every person who has supported this vision—from those who have been with me since the earliest sketches to those discovering the brand for the first time through Vegas Fashion Week®.
Join Me on November 15th
On November 15th, as the lights go up at Worre Studios and Energia Viva comes to life on the runway, ANDDRA’s online store will open at the same time on anddra.com.
Whether you’re in the audience in Las Vegas or watching from afar, you’ll be able to step into the collection, explore the details and claim a piece of this moment for yourself.
Stay tuned, stay connected, and get ready to feel the energy.
With love and gratitude,
Andra Tanasescu
Founder & Designer, ANDDRA